This project serves as my undergraduate Honors Thesis at Emory & Henry College in which I argue that the American South is one of the most distinct regions in the United States. Its inhabitants culturally identify with the geographic area and express and retain that identity by a variety of cultural expressions that can be mapped. One identifier of Southern culture is the intense and distinct fandom surrounding Southeastern Conference college football. I have mapped the 14 member institutions’ ticket sales to games, donations made to the athletic departments, merchandise sales, location of affiliate radio stations, social media support, and availability of vanity license plates using GIS technology to approximate just where “SEC Country” is.